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CREATIVE STRATEGY

work examples

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UGC :
Evergreen ad campaign to target women struggling to conceive 

$8.4k spend
2.13 ROA
$125.91 CPA
 

30 day performance
 

$6.6k spend
2.11 ROA
$131.10 CPA

$4,2k spend
40% thumbstop
$0.99 CPC

$5,5k spend
$1.34 CPC
1.89 ROA

Statics :
Test new creative concepts for evergreen

UGC :
Evergreen Meta ad campaign to drive DTC 

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$22.4k spend
29% thumbstop
628 purchases

$17.9k spend
40% thumbstop
601 purchases

$13.2k spend
66% thumbstop
325 purchases

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Evergreen:

Lead Acure’s first paid ad strategy from ground up, serving as the lead strategist

Reach campaign:
Organic-style concepts to increase brand awareness

Statics :
Test new creative concepts for evergreen

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UGC :
Evergreen Meta ad campaign to drive DTC 

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